Slow Fashion exists in opposition to fast fashion
The slow fashion movement has been emerging among conscious shoppers (and designers) for the past few years rejecting the fabrics, ethics and styles of the fast fashion industry. Born alongside the slow food movement, they both advocate for similar principles such as clean materials, limited wastage, superior quality and care for producers.
A slow fashion brand uses fabrics that are sustainable and of a high quality as opposed to the cheaper, synthetic fabrics used regularly by the fast fashion industry. Our goal is for your pieces to last you many years, and when no longer wearable can then be recycled or even composted.
Our slub cotton fabric is woven in the Kathmandu Valley and takes weeks to prepare and ready. The finished fabric is durable, breathable and has a luxurious feel to the touch. The slub
finish is unique to natural fibres and is a signature feature of our cotton. As we weave our fabric in Nepal, our transportation footprint is reduced and our employment opportunities are increased within country.
All our pieces are coloured using low environmental impact, azo free dyes. Azo rich dyes have been banned in the EU and other countries for many years now, but not yet in Australia. We have taken the initiative ourselves and gone ahead and ensured that all our dyes comply with the strictest laws. We prefer to stick to full block colours in our designs and avoid fashion prints, as printing (rather than just dying) can release harmful chemicals and toxins into the Earth.
Slow fashion means buying pieces that will last you more than one season, both in style / design and quality. Forget about pieces that fall apart in the wash or lose their shape, or that you buy simply because they are cheap or trending.
When respected website Good On You
describe a slow fashion design, they state "A slow fashion brand will release few, specific styles per collection, which are released twice or maximum three times per year."
We release two collections each year and generally add to our existing collection rather than scrap and start again each year based on trending colours, designs or prints. Our designs are reworked versions of classic styles ... pieces that do not go out of fashion and that you can wear year after year. Whether it's our many dungaree styles, our staple palazzo pants or our take on the popular cowl neck top - all our pieces will lend themselves to any wardrobe and will not go out of fashion for many years. We use colours that blend well together, allowing our pieces to be part of a capsule wardrobe.
We work closely with our partners and makers during each process in our clothing production. It generally takes one year from sketching the initial design to offering the finished piece for sale. Yes, pretty slow. We don't know how to do it any other way though and and we are directly involved in each part of the process. Our makers are trained and skilled men and women, and everyone on our team has a voice in the perfections of our creations.